The impact of special circumstances on consumer trends
The year 2020 was marked by special circumstances, such as the coronavirus pandemic, which had a significant impact on the consumption trends of cosmetic products in pharmacies. Women were more concerned about their eyes due to the mandatory use of masks, which was reflected in the purchase of eye contours that combat dark circles and signs of fatigue. In addition, an increase in reactions related to photoaging to solar radiation was observed, which generated greater awareness and an increase in the sale of sunscreens that help control spots.
Ingredients that triumphed in skin care
During 2020, several ingredients stood out in skin care. Dermatologists recommended eye contours with vitamin K, which reduce purple pigmentation and provide luminosity. Caffeine was also a popular ingredient in eye contours, as it improves microcirculation in the periocular area and acts as an anti-puffiness and anti-dark circles agent. Other ingredients such as glycolic acid and salicylic acid were used in products that even out skin tone and improve its texture. These ingredients were especially interesting for women with acne-prone skin who are looking to even out the tone and improve the texture of their skin.
Products recommended by dermatologists and pharmacists
During 2020, several products recommended by dermatologists and pharmacists stood out. Some of them include:
Masderm anti-aging cream for sensitive skin
Masderm’s Trimas Proaging Facial Cream was one of the best-selling creams in pharmacies during 2020. This cream is light, oil-free and contains vegetable hyaluronic acid and natural probiotics, which makes it perfect for recovering hydration and firmness. of the skin.
Caudalie redensifying cream
Caudalie’s Resveratrol Lift Redensifying Cashmere Cream was another of the best-selling creams in pharmacies during 2020. This cream contains hyaluronic acid, peptides and concentrated resveratrol, which makes it perfect for deeply hydrating and stopping wrinkles.
Rilastil Aqua Intense 72h Cream
Rilastil’s Aqua Intense 72h Cream was another of the best-selling products in pharmacies during 2020. This cream provides long-lasting hydration without leaving a greasy feeling on the skin, making it a popular option, especially during the months colder.
Basiko Renewing Fluid from CosmeClinik
CosmeClinik’s Basiko Renewing Fluid was one of the fluids with alpha-hydroxy acids and beta-hydroxy acids that triumphed during 2020. This fluid evens skin tone and improves its texture, reducing the appearance of open pores.
Skinceuticals Anti-Aging Sunscreen
Brightening UV Defense SPF 30 from Skinceuticals was one of the most popular sunscreens during 2020. This sunscreen not only protects against solar radiation, but also hydrates the skin and helps control spots.
La Roche-Posay Anthelios KA Sunscreen
Anthelios KA from La Roche-Posay was another of the most in-demand sunscreens during 2020. This sunscreen offers ultra-protection for the most sensitive skin and provides high hydration throughout the day.
Isdin K-Ox Eyes eye contour
Isdin’s K-Ox Eyes eye contour was one of the best-sellers in the pharmacy during 2020. This eye contour is perfect for people who have dark circles and/or purple bags, as it contains vitamin K oxide , which reduces purple pigmentation and provides luminosity to the area under the eye.
Endocare Cell Age eye contour
Endocare Cell Age from Laboratorios IFC Cantabria was another of the featured products during 2020. This eye contour deeply hydrates, provides comfort and smoothness to the periocular area, and is suitable for women of all ages.
Genomask vitamin C mask
The Genomask Vitamin C facial mask from Laboratorios Genové was one of the most popular during 2020. This mask hydrates, regenerates and illuminates the face and neck instantly, providing a flash effect and immediate luminosity.
Martiderm flash effect ampoules
The Originals Proteos Hydra Plus ampoules from Martiderm were very popular among consumers during 2020. These ampoules instantly reduce the signs of aging on the face, neck and décolleté thanks to their tightening effect. In addition, its prolonged use over time helps slow down skin aging.
These are just a few examples of the products recommended by dermatologists and pharmacists during 2020. Each person has different needs and preferences, so it is important to consult with a health professional before choosing the right skin care products. .
