Introduction
In recent months, CBD has gained popularity as one of the main ingredients in anti-aging cosmetics. As more and more brands have begun to incorporate this component of cannabis into their products, questions have arisen about its side effects and legality. However, beauty experts and international celebrities such as Kim Kardashian, Emma Roberts and Gwyneth Paltrow have endorsed the use of cosmetic products with CBD, making them the most sought after on the market. In this article, we’ll explore why CBD is emerging as the next super ingredient for fighting skin aging.
The Potential of CBD in Cosmetics
CBD, also known as cannabidiol, is a non-psychoactive part of hemp that has sparked interest in the cosmetics industry. Elsa Navarro, Vice President of Wellbeing Unit at Khiron Life Sciences Corp, says that CBD has the potential to become one of the most powerful natural antioxidants for the skin. CBD has been shown to fight free radicals, wrinkles, and skin aging. In addition, it has other properties that are still being researched and that could be beneficial to consumers. Although CBD has been present in nature for millions of years and our body is prepared to receive these substances, there is still much to discover.
CBD in the Cosmetic Industry
Although many brands have launched product lines with CBD, few have dared to build a brand completely based on this asset. Ho Karan, a French company founded in 2015, was one of the pioneers in Europe. In Latin America, the pharmaceutical company Khiron created Kuida in 2018, becoming the first cosmetic brand with cannabis in Colombia. Khiron’s Elsa Navarro says launching Kuida was a challenge due to the taboo surrounding cannabis. However, the brand was well received, especially among older women, who remembered using cannabis in the past for various purposes. The success of Kuida has led the brand to expand internationally, recently reaching Spain.
How to Incorporate CBD into your Beauty Routine
It is not necessary to completely change your beauty routine to incorporate CBD. Elsa Navarro recommends trying different products depending on your skin’s specific needs. For example, Kuida’s Routine 0 Fluid is ideal for those who are beginning to understand their skin, while the Night Cream is recommended for women over 45 years of age who need more intense hydration. In addition to facial and body products, Kuida also offers a hair oil that allows you to take advantage of the antioxidant benefits of CBD in your hair.
Conclusions
CBD is emerging as the next super ingredient in the cosmetics industry. As more research is conducted, new benefits and properties of this component of cannabis are being discovered. Although there is still much to learn, the potential of CBD to combat skin aging is impressive. If you are looking for effective and natural anti-aging products, consider those that contain CBD. Discover the benefits of this super ingredient and give your skin the care it deserves!
