Introduction
CBDbies is a Mexican company that has seen significant growth in the cannabis industry during the pandemic. As cannabis was approved for medicinal use in Mexico in 2018, CBDbies took this opportunity to offer a variety of products, such as gummies, drops, capsules and balms, which have been well received by those interested in personal wellness.
Education and combating prejudice
CBDbies has also been dedicated to educating people about CBD and its effects. This strategy has been essential to close gaps and combat prejudices in the cannabis market. The company has managed to stand out by offering accurate and reliable information about CBD, which has built trust in its products.
Functional products and constant growth
CBDbies began by offering a wide range of products, from shampoos to chocolates, to determine which ones were the most functional. Over time, sleeping drops and pills have become the company’s most successful products. This focus on functional products has been key to its constant growth.
From 2019 to 2020, CBDbies sales increased by 80%, and from 2020 to 2021, the growth was 108%. The COVID-19 pandemic drove demand for natural remedies for managing stress, anxiety, fear and insomnia, contributing to the success of CBDbies. The company has experienced sustained growth and has managed to improve its sales and profits year after year.
Challenges and adaptation
One of the biggest challenges CBDbies have faced is dealing with the taboos and myths surrounding cannabis, especially in its recreational use. To overcome this, CBDbies founder White has dedicated herself to studying cannabis-related legislation in Mexico. This has allowed him to learn what products can be produced from industrial hemp and the amounts of THC allowed in finished products.
CBDbies has demonstrated a great capacity to adapt as the legal framework has evolved. The company has adjusted its legal and business strategies to comply with regulations and maintain its operations within the law. This flexibility has been key to its success in an ever-changing market.
Future perspectives
Despite the current challenges in Congress related to cannabis regulation, CBDbies believes that the existing rules allow it to operate effectively. The company is attentive to the opportunities offered by the market and awaits regulations that could give Mexico a competitive advantage in the cannabis supply chain, such as the planting and harvesting of the plant.
CBDbies aims to continue growing and expanding its operations in the future. The company hopes to have a more complete supply chain and take full advantage of the opportunities that arise in the cannabis market in Mexico.
