The growing cannabidiol (CBD) industry
Cannabidiol (CBD) is rapidly gaining popularity around the world, especially in the United States. The CBD industry is expected to move around 17 billion euros in the United States alone by 2025[[1]]. Large companies such as Nestlé and the owner of the Marlboro brand have invested significant sums in this cannabis derivative[[2]].
CBD in food, drinks and well-being
CBD is increasingly present in food and beverage products, as well as in the wellness sector. From bakeries to the skincare section at stores like Sephora, CBD has become a popular ingredient[[3]]. Companies such as Royal DSM, British American Tobacco, Nestlé and Altria are capitalizing on consumer interest in this cannabis compound[[4]].
Benefits of CBD and its use in products
CBD has been associated with various health and wellness benefits. It is believed that it can help you sleep better, control pain, and relax without harmful effects on your health[[5]]. Large health, beauty, wellness, food and alcohol product companies are considering how to incorporate CBD into their products[[6]].
The legality of CBD in the United States
CBD is legal in the United States as long as it is derived from hemp and contains less than a certain percentage of THC[[7]]. However, the regulation on the use of CBD in food and beverages is still unclear[[8]]. Despite this, some companies are investing in CBD and including it in their products[[9]].
Investments and partnerships in the CBD industry
Large companies such as Royal DSM, British American Tobacco, Nestlé and Altria have made significant investments and partnerships in the CBD industry. For example, Royal DSM has led a funding round in Brains Bioceutical and partnered with Mile High Labs[[10]]. British American Tobacco has invested in Trait Biosciences and Organigram[[11]]. Nestlé has also launched CBD products in the United States and Europe[[12]].
The future of CBD and its growth potential
The CBD market is expected to continue growing in the coming years. Companies like Royal DSM are analyzing other cannabis compounds, such as CBG or CBN[[13]]. As CBD regulations become clearer, larger retailers such as Walmart, Target, Costco, and Amazon may begin offering CBD products[[14]].
Conclusion
CBD has generated a great fever in the industry, with large companies investing in this cannabis derivative. The CBD industry is expected to continue growing in the coming years, especially in the United States. As regulations become clearer, we are likely to see more CBD products on the market and major retailers participating in this growing industry[[15]].
