Innovation in the Distribution of Nutritious Products
Two years ago, the direct trade brand Immunotec, specialized in healthy and wellness items, landed in the national territory. In the first month, 3,000 advisors joined and currently there are more than 50,000.
Company Growth and Goals
The projection for 2021 is to reach 100,000 employees, reveals the executive director, Mauricio Domenzain, who highlights the attraction of consumers to the products offered, especially at a time where health and well-being are paramount.
Product Diversity and International Presence
The company has a range of 40 products available in the countries where it operates, but in Colombia it only offers three, including a product called Immunocal Derma.
Global Expansion and Regulatory Compliance
With a presence in 11 countries, including Colombia, Mexico, the United States and Canada, Immunotec has followed a rigorous process to comply with the regulations and permits necessary in Colombia to operate in the direct sales sector.
Adaptation to Virtuality and Continuous Training
The company has been able to adapt to virtuality, even before the pandemic, with more than 300 virtual training events since the beginning of the health crisis, demonstrating its commitment to the development of its collaborators.
